Substitution repricing

Your customer does not only compare identical products: they compare products that do the same job. Substitution repricing positions you against that indirect competition, the one no classic repricer sees.

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The competition repricers do not see

Classic repricing tools compare identical listings: same product, same barcode. As soon as nobody sells exactly your reference, they declare you "competitor-free" and stop.

Your customer keeps comparing. A compatible battery from another brand, an equivalent model from a rival range: that alternative is what wins or loses the sale, not an identical listing that does not exist.

How to use it

You link an alternative reference to your product: an item from another brand that your customers consider a credible substitute. That reference becomes your comparison point.

From there, everything works like classic repricing: sweeprice watches the alternative product's price, alerts you when it moves, and your rules compute your answer, always bounded by your floor.

  • You choose the substitute product, you know your market better than anyone
  • Monitoring and history cover the linked reference like a normal competitor
  • Your rules apply with a chosen offset: same price, slightly below, slightly above

Substitution and discovery, the two answers to "no competitor"

When a credible alternative exists, substitution anchors you to it: your price follows a real market reference point. When nothing really compares, pricing discovery takes over and finds the sustainable price by exploration.

Together, these two features cover the whole territory classic repricers abandon: your catalog without head-on competition.

Frequently asked questions

Who chooses the substitute product?

You do. Nobody knows better than you which alternatives your customers actually compare. You link the reference in a few clicks, and you can change it at any time.

How is it different from classic repricing?

The mechanism is the same: monitoring, alerts, rules, floor price. Only the comparison reference changes: an alternative product from another brand instead of a listing identical to yours.

Can my price go below my floor to follow the substitute?

Never. The floor price remains the absolute bound of every sweeprice repricing feature, substitution included.

Shall we?

Take back control of your prices

Set up your first alert tonight. Tomorrow morning you will know exactly where you stand against your competitors.

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