How to run automatic repricing on Amazon

What "automatic repricing" means on Amazon

Amazon gathers every seller of a product on one page and names one featured offer. The other sellers sit behind a link. Being competitive means knowing at any time who holds that offer, at what delivered price, and how far you are from it.

Automatic repricing means reading those offers regularly, computing a recommended price from a rule you choose, and being told when the situation changes. Sweeprice does those three things. It never changes your prices in Seller Central: the decision stays yours, and applying the price can be automated on your side.

• Reading of the page's offers, featured offer spotted, delivered price included.
• Recommended price computed from your rule, bounded by your floor and your ceiling.
• Alerts when the featured offer changes hands or when a competitor goes under your price.

Step 1: track your Amazon products

Three ways to add your products, from a single page to the whole catalogue:

1. 1 From the dashboard, open "Add a product" and paste the address of the product page on the marketplace, or type its barcode (EAN): Sweeprice finds the page and the sellers present on it.
2. 2 For a whole catalogue, import a feed (CSV, XML or Google Shopping) from Settings then Catalogue: the columns match themselves, you confirm the mapping once.
3. 3 Let the first collection run. Once it has passed, the Offers page shows, for each product, the sellers present, the best delivered price and the featured offer.

Step 2: name your shop and your fees

For Sweeprice to tell your offer from the competitors', it needs to know who you are on Amazon.

1. 1 Open Settings then Marketplaces. On the marketplace's row, name your shop: Sweeprice suggests the sellers detected on your tracked products, with each one's number of offers. If your shop is not listed yet, type its exact name.
2. 2 Enter your fees: the commission rate and the fixed fee per item. They give your break-even price; no price is ever recommended below it.
3. 3 Save. From then on your own offer is left out of the comparison: the "best competitor" really is a competitor.

Step 3: aim for the featured offer, within your bounds

The rule says how the recommended price is computed; the floor says how low it may go. On Amazon, the "aim for the featured offer" rule is the one most sellers pick: it places the recommended price just under the competitor holding the featured offer, and raises it in steps when you hold it yourself, never outside your bounds.

1. 1 In Settings then Repricing strategies, choose what a new product gets: alert only (watch without computing a price), repricing on the same marketplace, repricing across marketplaces, or price discovery in steps.
2. 2 Choose the rule: aim for the featured offer, align on the best competitor, undercut the best competitor by an amount in euros or a percentage, or apply a fixed margin on your purchase cost.
3. 3 If needed, set a rule of its own for this marketplace: it overrides the default rule for the products sold there.
4. 4 On each product, set a floor price and, if you wish, a ceiling: the recommended price always stays between the two, whatever the rule.

Step 4: apply the recommended price and let the alerts work

1. 1 The recommended price shows on the Offers page, next to each competitor's price and the gap with yours. It is recomputed at every reading.
2. 2 Apply it in your seller back office. From the Pro plan, the CSV export and the API let you push it automatically through your feed manager or your own tool.
3. 3 Create an alert rule (Alerts then Rules) to be emailed when a competitor goes under your price or when the featured offer changes hands.

What is specific to Amazon

A few points of the marketplace Sweeprice takes into account:

• The featured offer is spotted at every reading: you know who holds it and since when.
• The delivered price makes the comparison: an offer fulfilled by Amazon and one shipped by the seller compare shipping included.
• Amazon sometimes sells on the page itself: its offer is a competitor like any other in the computation, and your floor protects you from a race to the bottom.
• With the Seller Central connection, one authorisation covers every Amazon marketplace of your region (France, Germany, Spain, Italy and the other European countries).