What "automatic repricing" means on Cdiscount
Cdiscount groups offers by EAN: when several sellers list the same product, the page is unique and the buyer first sees the featured offer. Being competitive means knowing at any time the best delivered price on the page and where you stand.
Automatic repricing means reading those prices regularly, deriving a recommended price from a rule you choose, and being told when the situation changes. Sweeprice does those three things. It never changes your prices in your seller space: the decision stays yours, and applying the price can be automated on your side.
- Reading of the page's offers, seller by seller, delivered price included.
- Recommended price computed from your rule, bounded by your floor and your ceiling.
- Alerts when a competitor goes under your price or when the featured offer changes.
Step 1: track your Cdiscount products
Sweeprice tracks a Cdiscount product by its EAN: one entry covers every seller of the page, yours included. Three ways to add your products:
- 1 From the dashboard, open "Add a product" and paste the address of the product page on the marketplace, or type its barcode (EAN): Sweeprice finds the page and the sellers present on it.
- 2 For a whole catalogue, import a feed (CSV, XML or Google Shopping) from Settings then Catalogue: the columns match themselves, you confirm the mapping once.
- 3 Let the first collection run. Once it has passed, the Offers page shows, for each product, the sellers present, the best delivered price and the featured offer.
Step 2: name your shop and your fees
For Sweeprice to tell your offer from the competitors', it needs to know who you are on Cdiscount.
- 1 Open Settings then Marketplaces. On the marketplace's row, name your shop: Sweeprice suggests the sellers detected on your tracked products, with each one's number of offers. If your shop is not listed yet, type its exact name.
- 2 Enter your fees: the commission rate and the fixed fee per item. They give your break-even price; no price is ever recommended below it.
- 3 Save. From then on your own offer is left out of the comparison: the "best competitor" really is a competitor.
Step 3: choose your rule and your floors
The rule says how the recommended price is computed; the floor says how low it may go. Both take a few minutes.
- 1 In Settings then Repricing strategies, choose what a new product gets: alert only (watch without computing a price), repricing on the same marketplace, repricing across marketplaces, or price discovery in steps.
- 2 Choose the rule: aim for the featured offer, align on the best competitor, undercut the best competitor by an amount in euros or a percentage, or apply a fixed margin on your purchase cost.
- 3 If needed, set a rule of its own for this marketplace: it overrides the default rule for the products sold there.
- 4 On each product, set a floor price and, if you wish, a ceiling: the recommended price always stays between the two, whatever the rule.
Step 4: apply the recommended price and let the alerts work
- 1 The recommended price shows on the Offers page, next to each competitor's price and the gap with yours. It is recomputed at every reading.
- 2 Apply it in your seller back office. From the Pro plan, the CSV export and the API let you push it automatically through your feed manager or your own tool.
- 3 Create an alert rule (Alerts then Rules) to be emailed when a competitor goes under your price or when the featured offer changes hands.
What is specific to Cdiscount
A few points of the marketplace Sweeprice takes into account:
- One page per EAN: the product is tracked by its barcode, not by the address of your listing.
- Shipping fees differ between sellers: comparing on the delivered price avoids chasing a misleading displayed price.
- Cdiscount Marketplace runs on the Octopia platform: connecting your seller account goes through your Octopia space, with no key to hand over.
- Without a connection, Sweeprice reads the offers from the public pages; with the connection and competitor offers opened by Cdiscount, it reads the full list through the API.