How to run automatic repricing on ManoMano

What "automatic repricing" means on ManoMano

On ManoMano, the same product can be listed by several merchants and one offer is featured on the page. Shipping fees, often high on heavy or bulky products, make the difference between two neighbouring displayed prices.

Automatic repricing means reading those offers regularly, computing a recommended price from a rule you choose, and being told when the situation changes. Sweeprice does those three things, without ever changing your prices in your merchant space: the decision stays yours.

• Reading of the page's offers, delivered price included.
• Recommended price computed from your rule, bounded by your floor and your ceiling.
• Alerts when a competitor goes under your price or when the featured offer changes.

Step 1: track your ManoMano products

Three ways to add your products, from a single page to the whole catalogue:

1. 1 From the dashboard, open "Add a product" and paste the address of the product page on the marketplace, or type its barcode (EAN): Sweeprice finds the page and the sellers present on it.
2. 2 For a whole catalogue, import a feed (CSV, XML or Google Shopping) from Settings then Catalogue: the columns match themselves, you confirm the mapping once.
3. 3 Let the first collection run. Once it has passed, the Offers page shows, for each product, the sellers present, the best delivered price and the featured offer.

Step 2: name your shop and your fees

For Sweeprice to tell your offer from the competitors', it needs to know who you are on ManoMano.

1. 1 Open Settings then Marketplaces. On the marketplace's row, name your shop: Sweeprice suggests the sellers detected on your tracked products, with each one's number of offers. If your shop is not listed yet, type its exact name.
2. 2 Enter your fees: the commission rate and the fixed fee per item. They give your break-even price; no price is ever recommended below it.
3. 3 Save. From then on your own offer is left out of the comparison: the "best competitor" really is a competitor.

Step 3: choose your rule and your floors

The rule says how the recommended price is computed; the floor says how low it may go.

1. 1 In Settings then Repricing strategies, choose what a new product gets: alert only (watch without computing a price), repricing on the same marketplace, repricing across marketplaces, or price discovery in steps.
2. 2 Choose the rule: aim for the featured offer, align on the best competitor, undercut the best competitor by an amount in euros or a percentage, or apply a fixed margin on your purchase cost.
3. 3 If needed, set a rule of its own for this marketplace: it overrides the default rule for the products sold there.
4. 4 On each product, set a floor price and, if you wish, a ceiling: the recommended price always stays between the two, whatever the rule.

Step 4: apply the recommended price and let the alerts work

1. 1 The recommended price shows on the Offers page, next to each competitor's price and the gap with yours. It is recomputed at every reading.
2. 2 Apply it in your seller back office. From the Pro plan, the CSV export and the API let you push it automatically through your feed manager or your own tool.
3. 3 Create an alert rule (Alerts then Rules) to be emailed when a competitor goes under your price or when the featured offer changes hands.

What is specific to ManoMano

A few points of the marketplace Sweeprice takes into account:

• Offers are read from ManoMano's public pages: there is nothing to connect to watch your competitors.
• The delivered price makes the comparison: on heavy items, a lower displayed price can be dearer once shipping is added.
• Your shop is named among the merchants detected on your products, which leaves your offer out of the comparison.
• If you hold a ManoMano API key, you can store it now on the connection page: the official read of your offers will start automatically when the connector opens.